Shaw | Rebrand

Shaw was interested in rebranding their entire visual identity. From print and broadcast all the way through to their in-store displays. Shaw provided a single stock photo of a fiber optic cable as inspiration. Rethink provided the colour palette and typography system while our team created the key static and animated visuals.

Working closely with Rethink’s creative direction and art direction teams from both Toronto and Vancouver, we created a series of images and video loops that would go on to live in thousands of mediums across Western Canada.

We were also tasked with creating a procedural project structure and set of templated working files that could be used by Shaw’s internal team to iterate for their future needs in-house. In the end we produced over 40 deliverables including backend animations for their national broadcast spots.

My role: Team Lead, Design, Animation, Compositing
Additional Artists: Edward Deng